Category: Business

The Truth About SEO - A Sole Proprietor's Guide

8/27/2024

Most people make SEO (search engine optimization) out to be complicated. Some just want you to hire them to do it for you, usually at a price the sole proprietor cannot afford.

SEO only appears complicated. Once you have and understand the bottom-line, needed information, it quickly becomes a matter of simple logic: Do your due diligence and SEO blossoms as if on its own.

Online Appointment Booking for Massage Therapists - A Review of 18 Sites

4/7/2021

This review will no longer be kept up-to-date except for valid links, although there is still value to it if one is interested. Post-pandemic, this therapist returned to old-fashioned, hands-on booking. Some things, like small, intimate businesses, maybe ought not be automated.

Networking for Solo Practitioners and Freelancers

6/17/2016

In business networking situations or any social arena, most people feel uncomfortable around me. I do this by saying what I think, and I think a lot of different things at the same time. I feel their discomfort, though, and wind up feeling just as uncomfortable. This trait makes being in business for myself challenging.

However, the combination of loner business person and social nitwit allows me to spot group situations that are comfortable, like Spark, the Freelancers Union networking event.

Thumbtack - An Initial Review

8/19/2014

Unfortunately, as is usual when directories for massage therapy are concerned, health and healing go by the wayside, quality listings decline, and slimy listings take their place. I closed my account with Thumbtack in 2018. Like most companies who claim to want to create quality listings, the lowest common denominator fills their pockets the most. C'est la vie.
If you'd like to see the initial reviews, read on.

Insights

We can live without our thinking brain, but will die without our emotional brain. Listen to those first emotions, for the body never lies. Then do thoughtful diligence, because we often lie to ourselves.
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No 'system' is corrupt;
each person who works there either does the most and best they can, or they choose to do the least they can get away with. IOWs:
We serve ourselves best by perfecting our collective fictions instead of becoming enslaved by them.
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No technology is bad, each person who uses it chooses to behave or not within it.
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If we agreed upon and prioritized a handful of core values, everything we say and do would reflect those values, even as time and technology changed. Let us start with integrity.
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If we applied polarity physics to social communications and transactions, we would recognize the importance of balancing the best of both liberal and conservative aspects, instead of knee-jerking from one unbalanced extreme to another like a free radical.
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Emotions are vital yet never an adult's excuse for responding immaturely. Instead, see emotional spikes, whether positive or negative, as a sign to slow down, backup, and proceed with informed caution or change direction.

Repairing the human body since 2003

Paula helps your body heal itself through innovative connective-tissue-cleansing bodywork and no-nonsense education.

Specialties
Pain & Tension
Injuries
Arthritis
Tendonitis
Chronic Fatigue Syndrome (CFS/ME/PEM/SEID)

Pain Solutions vs. Pain Management
Faster Joint and Injury Recovery
Reversal of Premature Aging vs. Anti-aging
Prep and Recovery for major life events: eg. surgery, birthing, sports
Geriatric Care
More Permanent Stress Reduction

Off The Cuff

The Truth About SEO - A Sole Proprietor's Guide

Online Appointment Booking for Massage Therapists - A Review of 18 Sites

Networking for Solo Practitioners and Freelancers

Thumbtack - An Initial Review

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